Know Your Competition: How To Transfer Business Skills Into The Internet Marketplace
by: Felicity Anderson
One of the first things to do before starting up any business is to investigate the competition. Any business owner knows this is crucial; to determine how to position a business in the market, who to target, what prices to set and who to keep an eye on. The same is true of the internet marketplace.
However, this understanding is rarely transferred when a business decides to ‘go online’. Perhaps the initial setup is so daunting that little thought is spared for anything beyond the layout and content of a website. The internet, however is still a marketplace, and one that is growing exponentially. Those same business skills need to be put to use here too.
If you want to learn from the success of your competitors you first need to think like a search engine. By mimicking popular keywords and phrases you can benefit from traffic that would otherwise be directed to your competitors sites.
Keywords are contained in what are called ‘Meta Tags’. These are tags that are found in the source code at the top of a webpage and include descriptions, titles and key words. Search engines use this information (in addition to content) to rank your page for different search strings. You can access this information by viewing the source of any website, just simply select ‘View’, and ‘Source’ from the toolbar.
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Know Your Competition: How To Transfer Business Skills Into The Internet Marketplace
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About The Author
Felicity Anderson is a web designer and communications manager who uses the internet as her main source of promotion. If you would like to know more about anything mentioned in this article please visit her webpage (www.wonderweb.com.au) where you can access contact details.
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